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Bumble Confirms Advertisement Featuring Serena Williams Will Most Likely Air During SuperBowl

Bumble affirmed that a brand new offer featuring their newest celeb lover Serena Williams will debut throughout the first half of the SuperBowl.

In accordance with AdWeek, Bumble teased a unique promotion using tennis celebrity, admitting so it would coordinate utilizing the SuperBowl, although it wasn’t obvious as long as they had been looking to air an advertising through the online game, one of many most-watched annual activities for the U.S. (and another really high priced advertising purchases). Bumble has verified their unique very first SuperBowl ad will feature Serena Williams as well as their new promotion “golf ball is during Her Court.”

Bumble, a female-friendly matchmaking app, is actually intent on their female-empowerment objective. Over the past couple of years, the brand provides debuted offerings that attract specifically to ladies, particularly partnering with Moxy Hotels to supply BumbleSpot – verified areas in which Bumble people can fulfill for dates, job networking, or possible brand-new friendships – in an effort to generate secure areas for women.

The ad with Williams will function the woman increase to celeb, “not simply as a professional football star but as operator, role design, girlfriend and suggar mommy,” in accordance with AdWeek. The location was created by a mostly female group and directed by A.V. Rockwell, an award-winning screenwriter and movie director whose work discusses issues on race and oppression.

The message associated with the offer is to convince ladies to control their own tales, something Bumble happens to be excited about from debut of the matchmaking app, providing women the power to make the basic step.

In a teaser video when it comes to SuperBowl offer, that’ll air February 3rd, Bumble granted a glimpse of what to anticipate.

“we are staying in a global and culture in which individuals are needs to see in a different way and needs to understand that we’re in the same way powerful and just as wise and simply as smart and merely since businesslike as any other male these days,” Williams says as you’re watching camera, which in turn pans to the lady helping a golf ball in a vacant courtroom. “and then it is the right time to show up and tell all of our story ways it must be informed.”

AdWeek remarked that the female-forward Bumble offer campaign is actually unusual for a SuperBowl, and is these types of a male-dominated room, and many more unlikely that a mostly feminine team would generate these a SuperBowl offer.

“There are so many women who tend to be eager and enthusiastic [to be engaged inside Super Bowl], and each lady involved [in Bumble’s place] had such passion,” Bumble main brand name policeman Alexandra Williamson informed AdWeek.

She proceeded to express: “individuals will see a new side to Serena once this offer goes real time, and I also would attribute that to an all-female group implementing it.”